There are many businesses out there that do the same thing as yours. The way to differentiate yourself from your competitors in the industry and stand out to customers is through your brand packaging. Your brand is what makes you unique. So how do you increase awareness of your brand and not just your products and services? There are at least 20 things you can do but we would put up only 10 tips and leave the rest for another day. We’ll break them up into two groups: direct and indirect ways.

Creating Awareness Directly

As a brand you can create awareness directly by following the tips below:

  1. Partner With Influencers :
    Search for influencers and authorities whose expertise complements your business. Determine what value you can offer to them in exchange for exposure to their loyal following. When a mutually beneficial agreement is in place, your credibility is improved and brand awareness increased.

  2. Invest in Search Engine Optimization (SEO):
    The end goal of SEO is higher placement of your website and site pages in search results. Prominent placement on the first page of search engine results pages means higher visibility and more traffic to your site. In other words, more brand awareness. SEO is quite a complex practice, though, so it’s best to consult or enlist a professional to help you optimize effectively.

  3. Run Pay-Per-Click (PPC) Ads :
    PPC ads often appear at the very top of search results. This is where searchers are most likely to focus after typing in a query. By targeting your ads to the type of consumer you’re looking, you can increase the chances that searchers will notice your ad and take action to find out more.

  4. Try Paid Social Ads :
    Millions of people are active on social media daily, even checking several times per day. It only makes sense that paid social media ads are an effective way to boost awareness of your brand. Especially if you use the built-in targeting features that many social networks now offer, potential customers will inevitably be shown your ad at some point.

  5. Host an Event :
    There’s no limit to what you can do with event marketing. There are festivals, charity events, demos, workshops, webinars, sales, and more. While people can always visit your store or website, it’s not every day that you host a special event. This sense of urgency along with thorough advertising can get drawn in to those who previously knew nothing about you or what you do.

Creating Awareness Indirectly

  1. Use Your Logo Often :
    Making your logo work for you has more than one benefit. Of course, it ensures that people who are currently aware of your business don’t forget about it. Yet, it’s also a way to advertise your business to others without any additional work.
    Where can you use it?

    • In your email signature.
    • In all of your marketing materials.
    • On your website.
    • On your signage.
    • Company swag and gifts.
    • Almost anywhere else!

    If it can be shared with or seen by others, your logo should probably be on it.

  2. Create Value-Packed Infographics :
    Infographics is powerful for two reasons.

    • First, in this fast-paced age, text is no longer the preference of most people.
    • Second, imagery often has a stronger pull and impact than text alone.

    By creating infographics, you can impact valuable information on your audience. They, in turn, may wish to share your infographics with others who could benefit as they did.

  3. Email Marketing :
    Do you have an email list? If so, keep in mind that not all of your emails should be sales-oriented. You should be regularly sending out helpful, informational emails as well. These types of emails are centered solely on providing value to readers and, therefore, are more likely to be forwarded to others who could benefit.

  4. Start a Referral Program :
    Come up with desirable incentives for your current customers in exchange for recommending you to friends, family, and professional connections. Not only may they recommend you, they may also suggest that others join your referral program!

  5. Create Urgency With Freebies, Discounts, Samples :
    Who doesn’t love freebies, discounts, and samples?! Offering these for a limited time can trigger word-of-mouth marketing, as your current audience shouts about your latest offers to their connections.