Being an entrepreneur can feel intimidating and isolating, especially in the beginning. But thanks to the internet, you don’t have to go it alone. There are a ton of free tools online that can help you grow your business, as well as free trials available for online products that will simplify your marketing and management processes.

Design(Brand identity and Graphics)

Every brand has to be identified by either symbol, name or both. Having a unique design captures an audience who basically do not have an idea of what the brand is, this on its own is an advantage. Standout symbols or names make the target audience inquisitive to know more about the brand, what it stands for and not just the services it offers.

For example, a yellow square with three letter words on it automatically rings the bell “MTN” in your head. A quarter eaten apple brings the brand “APPLE or IOS” product to mind. That is the power of a unique brand identity.

I know this does not look like a tool but trust me IT IS.

Storage, Backup and File Sharing

Having to lose your business documents, passwords and contacts can be very annoying.
Try these cloud storage resources to share files and collaborate on documents without a drawer full of USB cables and fifteen phones.
The listed cloud apps are free and also accessible to any individual;

  • Dropbox
    Modern companies are using Dropbox to share files between employees and collaborate on documents from multiple devices. Save all your documents to the cloud to access from anywhere, and share them via email invites with colleagues, clients, prospects, or whoever may need access. Your 1st GB of data is always free, which for a very small organization may be all you ever need.
  • Box
    Another file sharing and cloud storage service similar to Dropbox. At Box you can store up to 10 GB of data for free, but will have to pay for additional users. If you’re a solopreneur looking to make the most of free cloud storage, Box may be a better solution for your needs.
  • Google Cloud/Drive
    If you already use a variety of Google apps, Google Cloud is an obvious choice for backing up files, documents, images, and other content. Integrate it seamlessly with other Google apps to never lose track of your archive files.

Blogging/ CMS

Marketing experts agree that content marketing and blogging in particular is absolutely key to small business brand awareness in the digital age. Make the most of your blogging efforts with a Content Management System(CMS). With CMS, you can have an online website presence. Below are few Content Management System;

  • WordPress
  • CoSchedule
  • Wix

Advertising/Analytics

Getting the word out about your business doesn’t have to be expensive.Expanding your brand’s digital presence involves a lot of time, effort, and investment. After all that input, you need to know whether your efforts are generating the results you’re looking for. Here are a few free/low cost advertising and analytic tool;

  • Google Analytics (analytic)
  • Unbounce
  • Google My Business (advert)
  • YellowPages

Internal Communications

Whether you work with a distributed team or just travel a lot for business, these communications tools will help you stay in touch with your crew from wherever you are giving you a flexible feel and workspace environment.
Below are a few ;

  • Slack
  • Sococo
  • Trello

Social Media

What and How do you think your business can survive without a social media presence?
Okay, I thought as much. But actually following through on a social media strategy is another matter entirely. You cannot survive as a small business without a social media presence because there is power in the internet.

Accounting Software

Businesses are all about profit. To track this effectively, you need to monitor your outgoing costs, in addition to your gross profits. These can include employees’ pay, store rent, and electricity bills, among other things.
Sure, this can be done by one person. The downside, however, is they will be prone to mistakes. After all, we’re all human. Also, it will take a lot of time, since the accountant will have to make calculations on their own.
This is where accounting software comes in handy. Instead of doing manual computations, you can just let the software do the sums for you.
You don’t even have to worry about the space it will occupy on your computer or laptop. Most accounting software nowadays is cloud-based, which means all you need to do is register online and pay if it’s not free.
Since all you need is the Internet and a device, you can access your financials anywhere and anytime.